Title page for etd-0908111-234232


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URN etd-0908111-234232
Author Ying-Hsun Tien
Author's Email Address No Public.
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Department Master of Business Administration Program in International Business
Year 2010
Semester 2
Degree Master
Type of Document
Language English
Title A Study of the Marketing Strategy of Real Estate Industry in Taiwan
Date of Defense 2011-07-20
Page Count 62
Keyword
  • Qualitative research
  • Marketing Strategy
  • Real Estate Industry
  • Abstract The primary purpose of this research is to study the marketing strategies for the real estate industry in Taiwan. After literature review, the aspects of 4Ps and 4Cs are used as the framework of this study. Qualitative research method is used to generate perception understanding of real estate industry phenomena and the interpretations behind each of them. Two real estate corporates are selected and interviewed with one store manager in each of them. Marketing strategies and directions are found from the interviews; by analyzing the answers through 4Ps and 4Cs. Moreover, recommendations are presented at the last chapter of this study.
    Advisory Committee
  • Chi-Hong Tseng - chair
  • Hsi-Mei Chung - co-chair
  • Chi-Min Fong - advisor
  • Files
  • etd-0908111-234232.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2011-09-08

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