「社會創業」被定義為利用募得的成本追求創業並回饋社會，目的為提高社
會福利。隨著此種創業精神興起及新科技的發展，根據集體消費概念而來的「共
享經濟」因此產生。
本論文根據蒐集得來的資料，假設性的提出所謂的「共食商機」，並主張此
商機會帶來對全民健康正面的影響。本文並接著介紹Rightovers.com，此網站被
設計用來提倡並提供一個鄰里共食的網絡；此網絡利用集體消費理論為基本概念，
創造出利用共食來連接朋友與家庭的可能性，並使人可以不再依賴速食店或冷凍
食品。總之來說，提倡「共食」是為了提高社會福利。本文也檢視了
Rightovers.com 的企業模式，並檢視其在北美社會背景中運作的合法性。
本文所引用之所有數據是來自對美國人的食品消費習慣、社會網絡及共享經
濟的參與度所做的調查結果。因為Rightovers.com 的預訂創業基地在加拿大溫哥
華，這樣的數據無非提供了Rightovers.com 的最好參考結果。

Social entrepreneurship is defined as the ability to pursue entrepreneurial ventures
with the main goal of enhancing social welfare. With the rise of technology, a new
‘sharing economy’, based on collaborative consumption, is being born from this social
entrepreneurial spirit.
By utilizing data compiled from multiple sources including the United States
Department of Agriculture, the Economic Research Council and Latitude Research, the
paper will first assert an implicit demand for home cooking by establishing its health
benefits. The paper will then will attempt to uncover the most significant inhibitors to
the public’s consumption of home cooking, followed by the corresponding solution that
may be provided through collaborative consumption. Together, these three pillars
encompass the opportunity to enhance social welfare.
The paper will then introduce Rightovers.com- a neighborhood meal-sharing
network that aims to connect home cooks with friends, family and neighbors in search
of alternatives to fast-food, restaurants and frozen dinners. It will examine the
Rightovers.com business model and attempt to frame it as a potentially legitimate social
entrepreneurial venture within the North American sharing economy.
All of the data referenced involved surveys completed by Americans on food
consumption habits, social networking and participation in the sharing economy. This
represents the best data available to project viability within Rightover.com’s intended
initial marketplace- Vancouver, Canada.

1 Introduction: Social Entrepreneurship and the Sharing Economy ...................... 1
1.1 Chapter Orientation ..................................................................................................... 1
1.2 Social Entrepreneurship ............................................................................................... 1
1.3 Collaborative Consumption and the ‘Sharing Economy’ ............................................ 2
2 The Opportunity ........................................................................................................ 4
2.1 Chapter Orientation ..................................................................................................... 4
2.2 The Benefits of Home Cooking ................................................................................... 4
2.3 Inhibitors to the Consumption of Home Cooking ....................................................... 7
2.4 Opportunity for Collaborative Consumption ............................................................... 8
3 The Rightovers.com Business Plan .......................................................................... 9
3.1 Executive Summary ..................................................................................................... 9
3.2 Our Website ............................................................................................................... 10
3.3 Marketing Strategy .................................................................................................... 16
3.4 Advertising Sales and Partnerships............................................................................ 19
3.5 Financial Forecasting ................................................................................................. 20
3.6 Academic Analysis .................................................................................................... 27
4 Conclusion, Limitations and Recommendations for Future Research ............... 27
4.1 Limitations ................................................................................................................. 29
4.2 Recommendations for Future Research ..................................................................... 29
References ....................................................................................................................... 30
Appendix I ....................................................................................................................... 33

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