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博碩士論文 etd-1028112-012512 詳細資訊
Title page for etd-1028112-012512
論文名稱
Title
線上社會認同、印象管理與虛擬組織公民行為關係之研究-以線上遊戲討論版為例
Relationship between Online Social Identity、Impression Management and Virtual Community Citizenship Behavior ─An Exploratory Study of Online Game Discussion Forum
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
53
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2012-10-25
繳交日期
Date of Submission
2012-10-28
關鍵字
Keywords
虛擬社群公民行為、線上遊戲討論版、印象管理、線上社會認同
Impression Management, Online Social Identity, Online Game Discussion Forum, Virtual Community Citizenship Behavior
統計
Statistics
本論文已被瀏覽 5822 次,被下載 12
The thesis/dissertation has been browsed 5822 times, has been downloaded 12 times.
中文摘要
本研究探討線上遊戲討論版中遊戲玩家對於遊戲討論版的線上社會認同、印象管理對其虛擬組織公民行為的影響。本研究以問卷調查的方式,透過巴哈姆特電玩資訊站以及批踢踢實業坊,針對692位遊戲討論版中的遊戲玩家進行測量。其研究結果發現(一)遊戲玩家對於遊戲討論版的線上社會認同會有正向的影響;玩家對討論版的認同度越高越會自主性的從事虛擬組織公民行為。(二)遊戲玩家對於自我的印象管理越重視,就會越積極的從事虛擬組織公民行為。本研究提供不同於以往對於遊戲社群的研究注重在使用者的沉癮現象和參與動機,並給予後續研究者在研究上的建議。
Abstract
This study investigate how the players' virtual community citizenship behavior were influence by online social identity and impression management of online game discussion forum. A questionnaire was designed for the online survey that resulted in a total of 692 valid responses. The results suggested that the player were more spontaneous involved in organizational citizenship behavior when they had higher identity on discussion forum. The player had more positive action in organizational citizenship behavior when they had higher attention on self impression management. This research is different from those past gaming community researches focus on the user's addiction and motivation, and give suggestions for future research.
目次 Table of Contents
論文審定書 i
摘要 ii
Abstract iii
第一章 緒論 1
第一節、研究背景與動機 1
第二章 文獻探討 4
第一節、線上遊戲討論版(Online Game Discussion Forum) 4
第二節、虛擬社群公民行為(Virtual Community Citizenship Behavior, VCCB) 7
第三節、線上社群的認同 (Online Community Identity) 10
第四節、網路上的印象管理 (Impression Management on Internet) 13
第三章 研究方法 17
第一節、研究模型與假說 17
第二節、研究變項及操作型定義 18
第三節、研究對象與資料蒐集 22
第四章研究結果 23
第一節、樣本特性分析 23
第二節、效度與信度檢測 26
第三節、假說檢定 31
第五章 結論與建議 33
第一節、研究結論 33
第二節、研究貢獻 34
第三節、研究限制與未來研究建議 35
參考文獻 37
附錄 43
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