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博碩士論文 etd-1202105-142123 詳細資訊
Title page for etd-1202105-142123
論文名稱
Title
台灣傳媒產業發展與集團企業策略分析-東森媒體集團個案
An Exploration of Taiwan's Media Industry Development and Multi-Business Strategic Analysis-EMG Case
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
127
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2005-11-18
繳交日期
Date of Submission
2005-12-02
關鍵字
Keywords
勢力影響範圍、東森媒體集團、傳媒國際擴張途徑
international media expansion path, influence power, Eastern Multimedia Group
統計
Statistics
本論文已被瀏覽 5832 次,被下載 6741
The thesis/dissertation has been browsed 5832 times, has been downloaded 6741 times.
中文摘要
長期以來,台灣傳媒產業受到經濟與政治的高度交互影響。在1988年以前、報紙廣播電台及無線電視台都是受到政府的高度控制,可是由於傳播科技的發展,在1988年之後,不僅整個產業的規模與範疇擴充了,而且媒體經營者的數目隨著政策的鬆綁與民主的運動也大大地增加。
  隨著媒體傳僠新科技的出現,以及電視、通信與網路的匯流結合,媒體企業也朝集團化發展,此一趨勢顯示了媒體經營者從在地到區域,從區域到全球的發展企圖,業者的發展途徑也吸引不同學術領域學者的關注並進行研究。
  本論文首先以經濟政治分析方法解析產業發展過程,政治環境演變對其之影響,其次提出一個產業變革與國際擴張途徑的整合分析架構,最後再以東森媒體集團個案做解析。
  從研究東森媒體集團的組織變革與擴張途徑中可看出,東森媒體集團與世界的領導媒體集團如News Group在發展的途徑上,有其相同性,不過它的產品勢力範圍及影響力,卻不若國際媒體。此外,可看出東森媒體集團的擴張途徑是受到了區域機會與市場的限制。
Abstract
For a long time, Taiwan media industry is affected greatly by the interwoven of economics and politics; before 1988 the numbers of newspaper、broadcasting station and TV company were heavily controlled by the government, but after 1988, due to the advancement of media technology, we witnessed that not only the scale and scope of whole industry expanded, but also the number of firm increases in accompany with the path of policy deregulation and democratic movement.
Due to the emergence of media-broadcasting technology and the “convergence” of TV、 communication and network, conglomerate media firm appears in Taiwan which shows the ambitious development of cross-boundary from local-region to region-global, and the approach used by firm attract the attention and concern of scholars in different academic arenas.
This thesis firstly proposed an economic-politic analysis of media industry, secondly, presented an integrated framework of industry evolution and international media expansion path, and thirdly, the case of Eastern Multimedia Group is examined and analyzed.
Examining the organization change and the expansion path of Eastern Multimedia Group, the similarity between Eastern Multimedia Group and the giant firm like News Group can be found and identified, but seemly that the product sphere and its influence power are not as great as the international firm, and the expansion path is confined by the regional opportunity and market.
目次 Table of Contents
第壹章 緒論 1-1
第一節 研究緣起與目的 1-1
第二節 研究方法 1-9
第三節 分析模式與流程 1-16
第貳章 傳媒產業發展之經濟政治分析 2-1
第一節 前言 2-1
第二節 傳媒產業經濟政治分析架構 2-3
第三節 媒體、資訊與政策議題 2-11
第四節 管制與全球化下傳媒集團公司治理模式的構建 2-19
第五節 結語 2-27
第參章 傳媒產業變革之整合分析 3-1
第一節 前言 3-1
第二節 媒體產業互動與整合過程 3-4
第三節 產業變革路徑分析 3-16
第四節 整合分析架構 3-20
第五節 結語 3-29
第肆章 個案研究—東森媒體集團 4-1
第一節 前言 4-1
第二節 東森媒體集團 4-4
第三節 東森媒體集團競爭優勢與經營策略分析 4-7
第四節 東森媒體集團發展與經濟政治環境之關聯 4-9
第五節 東森媒體集團發展分析 4-13
第六節 個案公司產品疆界與勢力範圍分析 4-19
第七節 東森媒體集團全球化之資源與治理模式 4-22
第八節 結語 4-28
第伍章 結論 5-1
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